Offering dental services to both NHS and private patients, it was important the Alpha Dental Studio brand favoured neither and portrayed the wide variety of services, patient care and professionalism offered by the practice. With plans to open further practices in the future, brand awareness was identified as key to the success of the practices growth.
The resulting solution presents a strong and unified brand that makes a positive visual statement to patients in the North Yorkshire area. The brand formed the core of all marketing communications, including interior and exterior signage, stationery, patient appointment cards and a highly successful marketing campaign.
It was important that the business’s new web site reflected the Alpha brand and promoted their services clearly. With grand plans for the future, we designed for scalability ensuring that the business won’t outgrow the site. The result is a clean, brand-led web site which meets Alphas every requirement and gives them an on-line presence to rival any of their competitors’. With the surge in mobile web browsing, we developed a ‘responsive’ mobile-ready site that is a joy to use on the move!
“It’s been a very busy time here at Alpha, but we’re just about on top of everything - advertising has gone down a treat! Feedback from patients has been a great success and brand awareness has increased enormously.”Dr David Birkin, Principal, Alpha Dental Studio
Having established and documented their ‘vision’ for the next five years, Easington Practice Based Commissioning approached Jam Jar to publish it in brochure format, for distribution in the local community.
Impression Dental Design are a newly formed marketing and design agency working with Dental Professionals to provide unique marketing solutions for their clients.
Formerly, ‘Castle Surgery’, we delivered an extensiveand marketing exercise to promote the re-launch of the new ‘Prudhoe Medical Group’. As the emphasis moves towards GPs attracting patients, it was important for Prudhoe Medical Group to promote its friendly, professional service.