We were delighted when approached by Daniel and Helen Mole to create a brand identity for their new business venture DL Mole Chartered Surveyors.
Our client’s brief was to create a brand that was contemporary, approachable, reflected their personal service and most importantly would make them “stand out from the crowd” in what is a very competitive market.
With a colour palette of ‘neon seaweed’ derived from their seaside location and a graphic representation of a cityscape the DL Mole brand was born – a complementary sans serif typeface helped complete the new brand.
For launch, design applications included a stationery set, marketing leaflets, for sale/to let boards, and newspaper advertising.
“Time for a brand overhaul” were the words we recall on our first meeting with client Eric Southwick, Chartered Accountant.