Having established and documented their ‘vision’ for the next five years, Easington Practice Based Commissioning approached Jam Jar to publish it in brochure format, for distribution in the local community.
With no discernable brand in place, Jam Jar set to work developing an identity the organisation deserved. The final logo design incorporates triangular graphic devices to mimic an arrowhead, signifying direction, moving forward and striving towards improvement, all key values the group hoped to portray in their brand.
A bright colour palette of green ‘wellbeing’, orange ‘vibrancy/positivity’ and blue ‘healthcare’ and a bold, proportional sans serif typeface creates an aesthetic logo, easily interpreted and accessible to local residents.
Photography with a local focus, presenting ‘real’ situations, brings an ‘honest’ feeling to the final publication, ‘Easington PCB Our 5 Year Vision’.
With brand guidelines now in place, Easington PCB have an identity that embeds their brand within the local community.
Celebrating 100 years caring for local residents, Shinwell Medical Group thought it time to share their achievement and thank patient loyalty. The introduction of a new brand was identified as key in defining the way the practice is to be perceived by patients now and in the future.
Formerly, ‘Castle Surgery’, we delivered an extensive re-branding and marketing exercise to promote the re-launch of the new ‘Prudhoe Medical Group’. As the emphasis moves towards GPs attracting patients, it was important for Prudhoe Medical Group to promote its friendly, professional service.
Offering dental services to both NHS and private patients, it was important the Alpha Dental Studio brand favoured neither and portrayed the wide variety of services, patient care and professionalism offered by the practice. With plans to open further practices in the future, brand awareness was identified as key to the success of the practices growth.