East Sussex County Council approached Jam Jar with a fabulous opportunity – to design and brand their exciting new learning platform. We suggested that the branding exercise should involve end-users, encouraging discussion and engagement within the design process.
We developed mood boards from which to draw inspiration and workshop activities to stimulate ideas. Some productive workshop sessions helped to provide us with a clear direction. Colourful waveforms mimic the East Sussex brand; we applied the ‘wave’ graphic device to photography, adding interest and bringing the imagery to life. The ESLP (East Sussex Learning Platform) logo and identity is subtle, clear, and compliments the County Council’s core brand.
“Jam Jar Studios – a fantastic company, exceptional designs, sound project management approach and supportive customer care throughout. Thank you!”Anna Salmon, eCommunications Manager, East Sussex County Council
Our second commission for South East Grid for Learning, and our biggest challenge to date. Xeno were eager to launch a new ‘Moodle’ web portal to serve as a first point of on-line learning for children and the educationalists involved in supporting their learning. The brief was to develop a Moodle ‘theme’ for each of three ‘user groups’ – primary children, secondary pupils and adult.
In re-branding the Xeno web site we’ve made the site instantly more attractive and appealing to it’s target audience, teens. This was achieved by the introduction of a ‘hot’ colour palette, a logo that screams attitude and an array of animated ‘beings’ enthralled in various humorous/teen related activities.