“Time for a brand overhaul” were the words we recall on our first meeting with client Eric Southwick, Chartered Accountant.
We removed all traces of the existing brand, introducing fresh contemporary fonts and colours to inject personality into the brand. We arrived at a typographic solution for the logo, one simple geometric shape was cleverly arranged to form the letters ‘E’ and ‘S’. These were subsequently repeated to form ‘retro’ brand patterning.
Finally to bring clarity to accountancy services, red was assigned to ‘Chartered Accountants’ literature and turquoise assigned to ‘Charity Accountants’ literature, we hope this will make the businesses new web site user friendly.
We were delighted when approached by Daniel and Helen Mole to create a brand identity for their new business venture DL Mole Chartered Surveyors.