Branding






A ‘hidden bar’ and ‘sneaky disco’… the people at the Apartment Group needed a brand for their newest venture, Madame Koo. With launch night fast approaching, we developed a brush script logo to fit with the Far Eastern theme.
Vivid reds and golds suggest a touch of the orient. Delicate ornamental patterning and flourishes add a feminine touch that even Madame Koo herself would approve of.
“Madame Koo is serious about not taking life too seriously… she likes nothing better than pulling on her favourite kimono, grabbing a cosmo, and shaking her sandals to the small hours and she's hit Newcastle with a fire cracking bang!”
With a clear brief to ‘deliver an experience and create a memory’, Jam Jar developed Orchid Chauffeurs’ sumptuous new brand.
Exciting new business venture ‘Quintessentially Yours’ offers a bespoke concierge service for your home, your lifestyle, your celebratory events and your business. A complex concept to project, we arrived at a strap line that says it all, ‘Your fairy godmother for bespoke concierge services.’
A recent move to new office premises prompted Alison Groves to commission a brand refresh.
