Celebrating 100 years caring for local residents, Shinwell Medical Group thought it time to share their achievement and thank patient loyalty. The introduction of a new brand was identified as key in defining the way the practice is to be perceived by patients now and in the future.
Working closely with Shinwell Medical Group’s Practice Manager, doctors, nurses, staff and their patients forum, we designed an identity that portrays positivity, wellbeing and community spirit. Bold typefaces and abstract family imagery, ensure that the new logo is friendly and inviting; the brand conveys the key message, ‘putting patients first’. Supporting logos for the practice’s individual clinics were also designed within brand.
The new brand is to be applied consistently on all future print and online materials, starting with exterior and interior signage, staff name badges and practice stationery set.
Having established and documented their ‘vision’ for the next five years, Easington Practice Based Commissioning approached Jam Jar to publish it in brochure format, for distribution in the local community.
Formerly, ‘Castle Surgery’, we delivered an extensive re-branding and marketing exercise to promote the re-launch of the new ‘Prudhoe Medical Group’. As the emphasis moves towards GPs attracting patients, it was important for Prudhoe Medical Group to promote its friendly, professional service.
Offering dental services to both NHS and private patients, it was important the Alpha Dental Studio brand favoured neither and portrayed the wide variety of services, patient care and professionalism offered by the practice. With plans to open further practices in the future, brand awareness was identified as key to the success of the practices growth.